10 STEPS TO START A SMMA IN 2024 AND ACHIEVE ENTREPRENEURIAL SUCCESS.

Are you someone who has just discovered the world of SMMA?

Perhaps you’ve seen TikTok’s, shorts or reels talking about social media marketing and how people are making thousands upon thousands of dollars a month from it?

And you have said to yourself, I want to start my very own social media marketing agency in 2024.

But you face a major setback, you don’t know how to start your SMMA.

Well, I am Adex and I am here to help you on that path💪.

Stick around every week for a new and captivating piece of information about SMMA and entrepreneurship in 2024 and in no time, you be racking in those grands we all so love.

 

Without further ado, let’s get down to business.

 

WHAT IS SMMA?

SMMA standing for Social Media Marketing Agency is a business model that involves service providing companies helping other businesses and individuals achieve marketing, financial as well as overall business or organizational goals.

Looking at Social Media Marketing Agencies from the perspective of it being a business organization rather than a field of business, it can be described as a service providing company that specializes in helping businesses and organizations grow and scale by giving them the exposure they need to get more customers.

This is usually done via social media and other social channels.

The main aim of this type of business establishment is to render services to help other businesses grow with the ultimate goal of selling their service and making a profit.

We are not going to go deep into this, if you need more info, leave a comment.

Quick question😅: which is correct; AN SMMA

                                                                 OR

                                                             A SMMA

LEAVE YOUR ANSWERS IN THE COMMENTS.

HOW TO START AN SMMA IN 2024

1.  Understand SMMA to its core.
2.   Learn and master digital marketing skills.
3. Define your goals and aims forstarting.
4.   Pick your SMMA niche.
5.   Draft out the services you will be rendering.
6.  Note down your means of delivering the services.
7.   Create your offer and set your pricing.
8. Write an outreach script thatrevolves around your offer.
9. Begin your outreach and client acquisition.
10.  Follow my series that teaches you all you need to know.

 

1.   UNDERSTAND SMMA TO ITS CORE:

Social Media Marketing Agency (SMMA) is a dynamic field that demands a comprehensive understanding of the ever-evolving digital landscape. To truly comprehend it at its core one must obtain knowledge, both from reading and experience.

Of course, experience is not an option when it comes to beginners.😑

To fill in for that, here are some essential steps to follow.😌

 

Embrace the Social Media Ecosystem:

To kick things off, immerse yourself in the diverse world of social media platforms. From the stalwarts like Facebook and Instagram to the trending TikTok and professional hub LinkedIn, understanding what works and what doesn’t in each of these platforms lays the groundwork for effective social media marketing strategies. This is a major part in understanding SMMA to the core.

 

 Analyze, Adapt, Repeat:

Data is your compass in the world of marketing. Dive into analytics tools to measure campaign performance, track key performance indicators (KPIs), and adapt your strategies based on real-time insights. It's not just about what you think works; it's about what the numbers say.

 

Stay Nimble with Trends:

Social media is a fast-paced world. Stay ahead of the curve by keeping a keen eye on emerging trends and platform updates. Being adaptable to change is a key trait in the SMMA landscape. Learning how to sight a new social trend and jump on it is key to understanding social media marketing.

 

Engage with the Community:

SMMA is not a one-way street.

Actively engage with other people on the same journey as you. This would help you to learn more and is very necessary especially when you do not have experience.

When others share with you their experiences, you get some insight on such cases. By this, you have gathered some experience and you are one step closer to understanding SMMA to the core.

 

Commit to Continuous Learning:

To get a vast understanding of SMMA, one needs to commit to active learning.

The world of business is always changing and as such, your knowledge should evolve so that you can keep up, not miss out and be prepared for success.

To be an active learner in the SMMA landscape, you need to;

v  Surround yourself with professionals: by surrounding yourself with professionals, you stand to learn and gain knowledge from them on a regular basis.

 

This will help you stay on top the new services and practices.

 

v  Take tutorials from pros: another way to commit to continuous learning is to constantly take tutorials, webinars and classes.

YouTube is one of the best ways to do this.

 

 

 

If you want me to write a briefer post on how you can understand and get a hold of SMMA, leave a comment, thanks.👍

 

 

 

 

2.   LEARN AND MASTER DIGITAL MARKETING SKILLS.

In the world of social media marketing, digital marketing skills are an absolute must. Without digital marketing, there will be no such thing as SOCIAL MEDIA MARKETING AGENCY.

This is because, digital marketing is the main foundation and basis of SMMA.

The entirety of SMMA is based off of the ability of an individual to drive traffic via different sources, mainly digital. In other words, DIGITAL MARKETING.

 

You may be wondering that what skills are needed for digital marketing and how can you acquire them.

The following are some of the skills you will need for SMMA.

 

                                I.            Search Engine Optimization (SEO)

                              II.            Content marketing

                            III.            Social media management.

                            IV.            Data analytics.

                              V.            Email marketing

                            VI.            Paid advertising

                          VII.            Graphic design

                        VIII.            Web analytics

                            IX.            Copy writing

                              X.            Client communication.

You may be wondering and asking, Adex!! How are these skills needed.

Below are for which each and every skill listed above is needed.

I.               Search Engine Optimization (SEO):

Why is it crucial? SEO ensures that your online content is discoverable by search engines.

 

 For SMMA, most clients don’t really require this but, social media marketing is rapidly becoming competitive.

 

There are more and more new agencies out there. So, for you to stand out, you need to go the extra mile and learn this.

 

 With this, you can stay above the competition in 2024.

 

II.             Content Marketing:

 

Content is the backbone of any SMMA strategy.

 

 Content marketing skills involve creating valuable, relevant, and consistent content that attracts and engages a target audience.

 

I mean, how would you expect a bunch of people to start running into your establishment to purchase something without them seeing some form of content to notify or signal them first.

 

Besides, SMMA is all about generating customers. Everyone knows that to get customers, you need attention, to get attention, you need content (especially in this day and age of internet).

 

This skill is essential for building brand authority and fostering customer loyalty. It is a MUST, so learn it.

 

PRO TIP

If you want to learn this, leave a comment, I’ll make a post about it and also a YouTube video on my channel.

 

 NOW KEEP READING!!!

 

III.            Social Media Management:

Why is it crucial? SMMA revolves around social media platforms.

 

There is literally SOCIAL MEDIA!! In Social Media Marketing Agency.

 

 

All I am saying is that: Proficient social media management skills enable you to create and schedule content, engage with audiences, and run effective campaigns across various platforms.

 

THIS IS ALSO A MUST!!! FOR A SUCCESSFUL SMMA IN 2024.

 

IV.            Data Analytics:

Why is it crucial? Analyzing data provides insights into campaign performance, audience behavior, and trends.

 

Digital marketing success in SMMA relies on data-driven decision-making, allowing you to refine strategies for optimal results.

 

 

If you cannot measure how much success or new customers you’ve brought in for a client, how then are you going to get a pay.

 

NOTE: In the world of SMMA’s, if you do not have proof, you are not getting paid.

 

So, my dear friend. If you want to get paid, learn data analytics.

It’s pretty simple though.

 

 

V.             Email Marketing:

Why is it crucial? Email marketing remains a powerful tool for customer engagement and lead nurturing.

 

 Developing skills in creating effective email campaigns helps SMMA professionals communicate directly with their audience and convert leads into customers.

 

Besides that, without some knowledge or skills dealing with email marketing, you cannot get clients to begin with.

 

How do you think reaching out and getting clients work?

 

It is mainly email marketing centered and then, other outreach methods.

 

Don’t worry, we’ll be discussing this later so that you can get a hang of it.

 

VI.            Paid Advertising:

Why is it crucial? Paid advertising is often a key component of SMMA campaigns.

 

Proficiency in creating and managing paid ads on platforms like Facebook and Google allows you to expand reach and target specific audiences for your clients effectively.

 

Just so that you know, having this skill alone is not enough for SMMA success.

I see so many people dive into social media marketing just because they had acquired or possess this skill.

The truth is, they all failed miserably and had to start all over.

 

So you don’t make that mistake too, always have it at the back of your mind that a skill cannot guarantee large success, a skill set can.

 

AND THAT, IS A TAKE HOME FROM ADEX!!!

 

VII.          Graphic Design:

Why is it crucial? Visual content is highly engaging on social media.

 

Basic graphic design skills empower you to create eye-catching visuals for posts, ads, and other promotional materials, enhancing the overall impact of your campaigns.

 

VIII.         Web Analytics:

Why is it crucial? Understanding web analytics tools, such as Google Analytics, is essential for monitoring website performance.

 

This skill enables you to track user behavior, optimize website content, and improve the overall user experience for your clients.

 

IX.            Copywriting:

Why is it crucial? Crafting compelling and persuasive copy is vital for effective communication.

 

Strong copywriting skills help you create engaging captions, ad copy, and website content, influencing your audience and driving desired actions.

 

WHEN YOU CREATE GOOD COPY, YOU MAKE GOOD MONEY!!!

 

AND THAT IS A CATCHPHRASE!!!

 

Back to business.

 

X.             Client Communication:

 Why is it crucial? Beyond technical skills, effective client communication is essential in SMMA. Clear communication helps you understand client goals, explain strategies, and build strong, lasting relationships, contributing to the overall success of your agency.

 

These digital skills collectively form a robust skill set for anyone aspiring to excel in the field of Social Media Marketing. As the digital landscape continues to evolve, acquiring and honing these skills positions you as a competent and adaptable professional in the dynamic world of SMMA.

 

WITH THESE SKILLS, YOU ARE 50% SET FOR SMMA IN 2024

 

3.   DEFINE YOUR GOALS FOR STARTING A SMMA.

I bet you must be thinking: “I have already defined my goals and that is why I am reading this and trying to learn.”

Well, did you write it down? Leave your answer in the comment.

Did you get a clear picture of what you are trying to achieve?

Don’t say “yes, I already know that I want to make 10 grand a month by the end of next year and that is my goal.”

Beloved, I don’t think you’ll be going anywhere with that.

Sit down, get a clear picture of what you want to achieve by starting an SMMA in 2024 and write it down.

Don’t just do that and close your notebook, breakdown your goals into smaller parts. This makes even the most impossible of goals feel more achievable. When you do this, you are more likely to achieve your goals.

You may also ask, why is this important and why should I do it. Well, here are some answers and reasons why you should define your goals and aims for starting a SMMA.

        I.            It helps to stay on course:

Outlining your goals and objectives help you to stay on course and not stray or forget the path that you wanted to thread upon when you started.

 

      II.            It helps you to focus on what is really needed:

Defining your goals help you to really stay focused on your journey. Without defining your goals, you may lose focus and start derailing. Without defining your goals, you are like a gamer who took on a side quest. Although, that side quest can become your real journey, much unlike a game.

 

    III.            It helps you achieve your goals faster:

Having defined what you want to achieve and getting a clear picture, you can then note the path you are to follow and follow it quickly. With this, goals become quickly achievable.

 

    IV.            It puts you one step ahead of competitors:

You can only achieve a goal when you know what you want and how to achieve it. Knowing what you want is the first step and doing it correctly and swiftly puts you ahead of competitors.

 

IF YOU WANT TO LEARN MORE ABOUT HOW TO DEFINE YOUR GOALS AND MAKE IT MORE ACHIEVABLE, LEAVE A COMMENT.

I’ll be more than happy to help.

 

4.   PICK YOUR SMMA NICHE.

You might already know what a niche is, but for those who don’t know, a niche refers to a specialized segment of the market(customers) for a particular kind of product or service. It's essentially a focused, targetable portion of the market that addresses a specific need or set of needs.

Just as there are niches in every other segment of business, there are also niches in Social Media Marketing. Here are some of them.

1.      Medical spa.
2.  Real estate
3.  Tattoo removal.
4. Fitness 
5. Fashion
6. Finance 
7.   Remodeling
8.   Travel
9.  Laser hair removal
10.  Health.

The list goes on and on but here are a few.

With that, you now need to choose your niche.

To choose a niche, you need to take the following into consideration:

        I.            Passion:

The first thing to look out for when picking a niche is what you have passion and flare for. Finding joy in your entrepreneurial journey will always lead to success. This is because when you love what you do, you will have more and more fuel to keep going. And that is what it takes to be successful in your endeavors.

 

      II.     Areas that you possess vast knowledge in.

 

5.   DRAFT OUT THE SREVICES YOU WILL BE RENDERING:

To do this, you need to;

1.      Do your research and find out what services that businesses in your niche require.

2.      Check your skillsets and find out what you can offer as a service provider.

 

6.   NOTE YOUR MEANS OF DELIVERING THE SERVICES:

This is the main reason for learning digital marketing skills. The services that you are going to be rendering to business owners and entrepreneurs are bases and centered upon your ability to get them exposure and new customers also known as DIGITAL MARKETING SKILLS.

Based on your ability to render these skills, you are expected to pick a number of services that you will offer to your clients. This is the primary way of delivering your services.

If you don’t have the skills, you can simply hire someone on platforms like Fiverr and Upwork. This is the secondary method of fulfilling your services as a SMMA.

But, I will warn you. There are dangers to this as a hired freelancer may not deliver the service as elegantly as you and your clients want. This always leads to soiling your brand name and reputation😓.

I would advice that you learn the skill and deliver the service by yourself.

 

7.   CREATE YOUR OFFER AND SET YOUR PRICING.

Your offer is the bundle of services that you will be offering as an organization. Your offer should consist of a set of services that will help your client increase sales and generate more revenue.

I would recommend that you create several offers and leave your clients with the choice of the best offer that is best tailored to their needs.

SETTING YOUR PRICING.

Setting your pricing is all about allocating different prices to each and every service you offer to your client for customer generation. It can also be seen as setting a price for each and every new lead you generate.

These are the two major ways that SMMA’s go about their service pricing. There are other ways but we will just be covering this two for now.

In future posts, I’ll explain in detail so stay tuned.😀

 

8.   Write an outreach script that revolves around your offer:

For those who are completely new to SMMA, outreach is the method via which you actually get or attain clients. It usually follows this sequence;

Cold outreach         

  meeting(appointment) booked                client onboard.

 

This above is the process for client acquisition.

Cold outreach is the first message you send out to people in order to grab their attention and make them prospective clients. It is the first form of approach to a customer.

It may be a phone call, email, DM on Facebook, Instagram, LinkedIn etc.

I will create a more detailed post on this so, stick around.

 

Meeting (appointment) booked is the second stage in which the person has agreed to hear you out and has booked a future meeting with you.

Client onboard is when you have successfully closed a client and you have been paid.

 

Now, what is the outreach script? It is the short message that you pass to the prospective client in the short amount of time you can get with such person. The main aim of this script is to get the business owner to want to hear more and book a call. On the call, you have a better chance of making them a client.

Here is what an outreach must contain to be a good one. This will go a long way when you start your SMMA in 2024.

        I.            Statement of who you are?😓

      II.            What you do

    III.            What you have to offer (CTA)

By the way, CTA means call to action.

So, you should write an outreach script that conveniently passes information about your offer in a convincing manner.

 

9.   Begin your outreach and client acquisition.

With all these put in place and sorted out, you can now say you truly are a social media marketing agency owner. Now you get down to business and start running it (your SMMA).

To do this, you have to begin outreach. Using one of the methods I mentioned earlier, you can go about your outreach and get your first clients.

If you are having any problems, feel free to come back to this blog and look out for my post covering how you can get your first SMMA clients in 2024.

 

10.    THE LAST AND MOST IMPORTANT STEP IS TO FOLLOW MY SERIES THAT TEACHES YOU ALL YOU NEED TO KNOW FOR A SUCCESSFUL SMMA.

 

CONCLUSION:

If you just skipped down here, go back and read the whole thing😂😂.

That is where the information you seek is at.

For those who actually read to the bottom, congratulations😘, you now have all the basic information on how to start your SMMA in 2024. You are now set to begin your entrepreneurial journey whilst having a head start.

Do not just attain this information and not implement it. If you do not implement this, you are more likely to see little or no results. Take this information and keep it at the back of your mind at all times as you begin your journey.

Once you leave this website, I want you to start taking actions. Actions give birth to results. To achieve those results you want, theses are the actions you need to take. Don’t relent, follow till the end💪.

 

 Take all the highlighted actions and follow it step by step (even the last step) and you will be on your way to achieve SMMA success in 2024.

Ill be waiting for you, see you next time (not that I actually see you but, you get)

Byeeee.

One last thing, feel free to leave your questions in the comments.

Byeee.✋